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I hope to make jewellery that can be worn by all ages and genders around the world. A world in which people can be free from prejudice and restrictive norms and are allowed to express courage, confidence and individual personality.
My design aesthetic is bold and my inspiration comes from elements that already exist in the world. From architectural structures and shapes to feelings or moods that are translated into a new shape - a new piece.
Quality is an important and integrated part of my brand, as I make jewellery that can be used, reused and then used again.
I create jewellery that I would love to wear myself. And my hope is others will share my love for them too.
“If you want to wear Ninna York, you've got to know how to manage quite a few turning heads. The Danish jewellery brand delivers a feminine aesthetic, but is far from discrete, making it, on the surface, inappropriate for the shy. Yet on the other hand, if you happen to be an introvert, York´s raw jewellery will do all the talking for you. Either way, York may be the way to go.
“If you want to wear Ninna York, you've got to know how to manage quite a few turning heads”
she has explained, tracing her inspiration to contemporary architecture. If 'contemporary' these days spells gender-neutral, drastic, and daring, DANSK finds York perfectly in sync: More is more, bigger is better, layers are luxe."